Trend: Shoppertainment. Shopping is becoming something consumers participate in rather than simply complete. As vintage and resale accelerate, live commerce is combining product discovery, seller expertise and real-time interaction, bringing some of the spontaneity and reassurance of shopping in person into digital retail. Why Everyone Is Talking About It: Vintage Is Having More Than One Comeback Resale is being energized by multiple fashion revivals at once. Fleek reports se

Pistachio green has become more than one of 2026’s fashionable shades—it is emerging as a visual expression of how consumers want their lives, products and surroundings to feel. Research among 2,000 adults found pistachio was considered the colour that best reflects the mood of 2026, while 62% say they are noticing it increasingly across food and drink, fashion, interiors and social media. The bigger trend is Expressive Living: consumers are increasingly using colour across e

Young consumers are transforming antiques from niche collectibles into stylish lifestyle purchases, proving that originality, craftsmanship, and history are becoming more valuable than buying new. The Future of Home Style: Vintage Is Replacing Mass Production Gen Z is redefining what makes a product desirable. Rather than filling their homes with identical furniture and décor, younger consumers are increasingly searching for antiques, vintage homeware, and second-hand treasur

Consumers are increasingly choosing brands that offer memorable real-world experiences, transforming everyday products into events worth exploring, participating in, and sharing. The Evolution of Brand Experiences: Products Are Becoming Destinations Consumers increasingly expect brands to offer more than products—they want experiences that justify leaving home. As online shopping and digital convenience become everyday habits, physical activations are evolving into immersive