Gen Z is reshaping the idea of the dream holiday by looking beyond traditional tourist hotspots towards destinations offering affordability, discovery and experiences that feel less predictable. Thailand appears in 29.2% of Gen Z bookings analysed by Adventure360, while Cambodia, Laos and New Zealand also distinguish younger travellers from Millennials; at the same time, 76% of Gen Z say they are open to choosing lesser-known destinations over popular ones. The bigger trend i
