Autumn is becoming something consumers want to taste, smell and experience before the season has even fully arrived. Pumpkin spice established the formula, but apple, cinnamon, maple and pecan are expanding the seasonal flavour world. The bigger trend is Seasonal Living: consumers are using food, drinks and small rituals to emotionally move from one season into the next, turning an ordinary coffee or dessert into a moment of comfort, anticipation and atmosphere. Why Everyone