Trend: Shoppertainment. Shopping is becoming something consumers participate in rather than simply complete. As vintage and resale accelerate, live commerce is combining product discovery, seller expertise and real-time interaction, bringing some of the spontaneity and reassurance of shopping in person into digital retail. Why Everyone Is Talking About It: Vintage Is Having More Than One Comeback Resale is being energized by multiple fashion revivals at once. Fleek reports se
